And, with the countless choice of review sites out there, Google still manages to stay on top as such a favoured search engine (and review platform). Many people look to review sites before making a purchase or trying out a new business.
And, people being people, they might need a bit of prompting to leave a Google review. This means you need to be proactive in asking all of your customers for a review for a fair depiction of your business. But it's usually a bad experience that trumps it. The majority of people who feel strongly enough to review you (without you sending them a Google review link), typically have a very bad experience or a great one. If you rely on those who are going to leave a Google review, they might not always be the most kind. People search Google reviews before even buying from a business these days. Online reviews are key to a new customer trusting your business.
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